Marketing and Sales

SHERIDAN CERTIFICATE

Need to learn about marketing and sales in a hurry? The Marketing and Sales – Sheridan Certificate Program is designed to do just that, with courses focused purely on marketing and sales. This program is continually updated, to reflect current business trends. In addition to a core group of courses leading to marketing plan creation, learn to make the most of serving, understanding and retaining customers through supply chain strategies. Explore interests in Web marketing, financial analysis, business relationships and more. Obtain a solid grounding in hands-on marketing and sales, enhancing education and experience received in other fields.

Should you choose to pursue a Business Certificate or Diploma at a later date, many of the credits received through this certificate can be applied.

Note: Sheridan programs are regularly reviewed and updated in response to the changing business environment. This results in courses being added and dropped from programs, including courses students may have already taken. In such cases, our policy is to evaluate program completion against the program as it presently stands, and as it was when the student began. However, students who have completed courses which are no longer part of the program must finish their credential within two years, or the new requirements will supersede those courses and only the new will be acceptable.

Students who have taken:

MKTG21037	Building Business-to-Business Relationships
FINA22289	Financial Analysis for Marketing Managers
BUSM22779	The International Environment

must complete their certificate before September, 2012 to use these courses.

If unsure about your status in light of these changes, email your coordinator for clarification. (see below for contact information.)

Curriculum

 You must successfully complete 8 courses as follows:

MKTG19439	Marketing 1
MKTG10625	Marketing 2
MKTG27583	Marketing Analysis and Planning
MKTG20480	Customer Relationship Management
SALE24565	Personal Selling
MKTG31445	Supply Chain Management
ADVG20905	Marketing Promotion Management
MKTG22183	Marketing on the World Wide Web (an online course)

For course and program guidance, email David Nowell at david.nowell@sheridanc.on.ca