Mature Consumers Studies - NEW

SHERIDAN CERTIFICATE

Mature Consumers Studies ™, supported by the Sheridan Elder Research Centre (SERC), offers critical insight and comprehensive analysis of the aging population phenomenon - the most significant influence on social policy and marketing since WWII surpassed only by the Digital Revolution. How are “mature consumers” compelling the marketplace to create more relevant services and products? How will governments respond to the emerging needs of “mature consumers”? Will younger generations be affected by the upheaval of their elders? Questions of business and industry, marketers, product/program designers and public sector professionals who are motivated to respond to the needs and wants of this rapidly accelerating older segment will be answered in Mature Consumers Studies™.

Curriculum (offered online)

Successfully complete the following courses:

BUSM70014	Age Wave: Demographics and Business Impact
SOCI70012	Active Aging: Reframing Population Aging Lifestyles
SOCI70013	Improving Industry’s Response to Age Related Changes
BUSM70015	Marketing to the Mature Consumer
BUSM70016	The New Norm: Work, Retirement and Caregiving Policies
BUSM70017	Independent Study: Industry Specific Project*

*must be the final course taken

For course and program guidance contact the Program Coordinator Pat Spadafora at pat.spadafora@sheridaninstitute.ca