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  MKTG20480
MKTG20480 MKTG20480 - Customer Relationship Management

Learn to form, manage and extend business relationships with customers in both consumer and business markets. Applying concepts such as lifetime value, and RFM (recency, frequency, monetary value), classify and prioritize customers, then create appropriate communications and incentive strategies. Create and use databases to help describe and predict customer behaviour, and learn how to create, query and produce reports from database software. Learning experiences include a database simulation, demonstration and application of database software, in-class activities and interactive lectures.
Prerequisite(s): MKTG10625 Marketing 2 and a basic knowledge of Windows.



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*The number of seats available is accurate at the page load time. By the time you click Add to shopping cart, the number of seats might change.