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  MKTG22183
MKTG22183 MKTG22183 - Marketing on the World Wide Web - Distance Learning

Explore marketing principles in the context of the Web, including how segmentation, target marketing and positioning are executed. Explore the unique dimensions of product, pricing, place and promotion on the Web. Develop a Web marketing plan and learn how to direct the development of a business website. This course relies heavily on student collaboration, research and participation in presentations and discussions of current Web practice. Successful completion of introductory marketing, and computer and communication courses is required prior to registering for this course.


*The number of seats available is accurate at the page load time. By the time you click Add to shopping cart, the number of seats might change.
  
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*The number of seats available is accurate at the page load time. By the time you click Add to shopping cart, the number of seats might change.